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Saluti,
The Team at PromoMed

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The Calabria Revitalization Projects

The Calabria Revitalization Projects is a series of initiatives to restore thousand year old walled cities to their original splendor and make them havens for artists, writers, epicureans and people who are most comfortable in an historic colorful, tranquil environment. The concept is not entirely unusual for Southern Italy. Ravello and Positano on the Amalfi Coast are examples of towns that were virtually abandoned 50 years ago and are now some of the most important travel destinations in the world thanks to the initiative of British investors. Similar towns in Tuscany have been made famous by German support...

Serious attention to revitalize Calabria for tourism began in 1987 when Silvio Berlosconi, the richest man in Italy and current Prime Minister, demonstrated a keen interest in purchasing entire cities. The rumors turned into reality when the media mogul visited Calabria later in the year. Negotiations to purchase several towns were at a high point in the 1980's and then the deal fell through due to Italy's then revolving door politics and the uncertainty of the future of such an investment as regional funding has always been necessary to offset costs.

For almost a decade, there were no other speculators in the area. Tourism in Calabria grew by 300% in the 1990's and local business people saw heavy profits in seaside resorts, hotels and restaurants. Then, in 1999, Italy's constitution was amended to give Regional Presidents (equivalent to US state governors) the security of serving their full elected terms of 5 years. This new constitutional law, ironically passed by Berlosconi in his first term, paved the way for investments with the assurance of long term commitments by regional Governments. The business theater was also brightened by the formation of today's European Union providing a serious, stable base for funding of projects securing long term tourism.